Image by Apple

Apple recently released a privacy advert, showing the importance of everyday privacy in your life and the need for privacy on the device that your life is on. Apple touts these ads because Apple is a leader in privacy and security and these are major selling points for its iPhone operating system. The thing to note here is, if you work on an iPad, you too benefit from the same operating system as the iPhone, namely iOS. This means you directly benefit from all the security and privacy features baked into Apples biggest revenue generator… The iPhone.

But why is privacy such a hot topic now?

Privacy gives us the peace of mind we need, in order to work safely, securely and without interruptions. Privacy also allows us to know exactly with whom we are communicating with and that our data be it business or personal, is safe.

Our lives today have been shaped with technology, studies show we now check our phones 80 times a day. Be it work or personal, tech companies are gathering huge amounts of data from this constant interaction.

The problem with all this data being collected about us is, that we have no control over where it is stored, how it is being used, who has access to it and how secure it is. This is a major security and privacy concern for businesses and individuals.

Apple‘s iOS operating system excel’s in this regard and one of the ways Apple is leading in this field is; controlling the way third parties have acesss to your data and the management of such access. Unlike its competitors, Apple makes it easy for you choose exactly what it is that you are allowing access to, and iOS does this with unparalleled simplicity and clearness.

When you install an app from the App Store, Apple allows you to clearly see what information or control you are giving the app access to and with iOS you have full control over made clear and simple as to what you are willing to give access to. (See below)